2. Confidential Content: Information, Materials, and Contacts
2.1 “Confidential Content” means any information kept secret by the Parties and not generally known to the public, oral or written information, whether technical, operational, financial, commercial, or legal, including, without limitation, know-how, databases, models, formulas, samples, theories, patents, intellectual property, material, technologies, manufacturing information and process technologies, flow charts, photographs, illustrations, personal data, projects, projects records, employees lists, business manuals, programming codes, software, advanced languages, inventions, industrial secrets, business secrets, financial conditions, development plans, co-development identities, customers lists and data, ideas, structure, steps of projects creation, development, and implementation, business plans, potential deals, business strategies, business records, market records, policies, procedures, product and service concepts, methods, techniques, documents, agreements of any kind, opinions and research of any kind, in short, any and all information that the Parties provide regarding its business, operations, products, technologies, and services, as well as regarding its parent, controlled or affiliated companies.
Confidential Content does not include any materials or information which: (i) was already known to the public prior to the release by the Parties; (ii) has come to public knowledge without any breach of this AGREEMENT by the RECEIVING PARTY or its Employees; (iii) was already known by the RECEIVING